Serve and Save Gender Based Violence Initiative

The FNB Foundation of Eswatini funded the "Serve & Save" gender-based violence (GBV) initiative, which trained bartenders and barbers as psychological first aid responders (gatekeepers) in target establishments. The program aimed to reduce GBV risk, promote prevention and resilience, and aid recovery through targeted advertisements, community-based systems strengthening, mental health services, and alternative therapies like "Walk'n'Talk" counseling sessions at Mlilwane Wildlife Sanctuary. In total, 664 counseling sessions were conducted, with 82 individuals attending Walk'n'Talk. The digital campaign reached 453,768 users across Facebook and Instagram. 19 gatekeepers were trained in Manzini town and Ekukhanyeni constituency, reaching 481 individuals, including children.